Importantly, it creates a commonly owned baseline for change.
It exposes just how similar the players’ strategies look to buyers and reveals how they drive the industry toward the red ocean.
The strategy canvas allows your organization to see in one simple picture all the factors an industry competes on and invests in, what buyers receive, and what the strategic profiles of the major players are. The horizontal axis on the strategy canvas captures the range of factors that an industry competes on and invests in, while the vertical axis captures the offering level that buyers receive across all of these key competing factors.Ī value curve or strategic profile is the graphic depiction of a company’s relative performance across its industry’s factors of competition.
0 kommentar(er)
